Please help my dumb ass out. I was given advice on my startup but I'm un clear on what exactly they meant.
Here is there advice.
1.) "You'll need someone who specializes in backend marketing, facebook marketing, instagram marketing, google adwords, SEO, and the actual budget to get sales. Every single one of those platforms is vastly different."
I believe someone like him is what he meant?
2.) "Next, you'll need someone who knows everything about ecommerce. These guys don't work for cheap or for equity. They are consultants who will get you results and optimize the sales funnel on your website to get you actual sales."
I'm not sure what he means by "you'll need someone who know everything about ecommerce", what is this job title called? Where can I find an "eccomerce expert"?
Somebody like these two? If so which one?
upwork.com
3.) "You need to fire everyone involved with the video and marketing, hire a CTO who can build you an app and a web platform on equity,"
I believe he qualifies.
upwork.com
4.) "get a biz dev guy with experience in manufacturing and scaling a company, and for gods sakes try and find someone who has actually built a successful business in the past."
Not sure if this is what he meant but he seems like he could coach us.