Hey guys! I need a small amount of capital for a project and I'm wondering if anyone has any experience on the subject they could share.
First, a few things about me: >25 year old living in a major metropolitan area >Over a decade jewelry industry experience >Entrenched in the contemporary and pop art spheres >Occasionally do consulting for brand strategy with startups
Ok, the project: >Establish my name as a brand, taking internet and youth culture (I feel these are typically sources of what becomes mainstream over time) and applying them to lavish materials. >Somewhere between arthouse, urban fashion - and hype. >Typically I use gold and diamonds, but also experiment with other traditional jewelry techniques that I feel are often overlooked. (Champleve enamel, different metal pigmentations applied graphically)
I'm anticipating spending about $5k to bring a collection to market. >Any wisdom?
Stop posting this whore. Admins need to start banning these threads
Jordan Foster
Pic unrelated bro, chill
Robert Ross
>Typically I use gold and diamonds >Over a decade jewelry industry experience >youth culture
You'd know that millennials don't have money for this. And how many pieces to choose from will you have with $5k like 6? Just hope you get lucky selling in high volume jewelry made from bullshit metals like Alex and Ani. Wisdom: I'd just torrent Matrix/Rhino, learn it in a few months and make renderings/waxes for jewelry stores for their custom jobs. A 20-minute job will net you $100-150. Easy money and high demand from jewelry stores.
Kayden Morales
Every millennial is broke is a fallacy, and the idea that I would need a huge volume of sales to be sustaining is also imaginary. The market exists. Look at hype brands.
James Peterson
Then focus more on learning how to convince people to buy something they don't need. Literally the backbone of the jewelry industry.
Leo Torres
Of course, I think our culture generally convinces people of that already, my success is dependent largely upon growing an audience.
Here's what I'm doing on that front: >I have friends who've offered interviews in HYPEBEAST, JUXTAPOZ, and others when the ball really starts rolling for me. >Also could easily swing pop-up shops or exhibitions at a few popular galleries here. >I utilize likebots on Instagram, targeting the followers of jewelry, culture, and fashion accounts. As well as targeting those that a specific person of interest follows, in order to get their attention. This plan currently nets me between 15-30 followers/day. >I was recently offered reposts in @love.watts (1.7M followers)
Ryder Fisher
Bump
Alexander Clark
Any experience or wisdom here?
Zachary Powell
Shill Nye's actual strategy
Nolan Cruz
What does this even mean?
Lincoln Cook
He's talking about a Twitter fag.
Actually quite cringy too.
James Peterson
Seems unrelated
Hudson Wilson
He's trying to enstablish his name as brand too, but crypto related stuff. Yeah, unrelated to what you're trying to do.
Grayson Nelson
>I'm anticipating spending about $5k to bring a collection to market. make a product brochure, either mix it with actual FINISHED pieces and some .. renderings, and make presentations to owners of shops that fit your niche or sell independently first followed with your self promos you can afford to do. But to be honest, chinese/alibaba knockoffs are quick in replicating popular new stuff from what I've seen in the silver jewelry market as it is. If you can afford doing it in gold is the way to go. About the same labor/effort with silver but much higher 500x price markup.
Levi Young
Rhino is free. No need to torrent
Jaxon Perry
Yo explain this likebot game/scam pls? I'd like to use it for my own architecture page :)
Juan Garcia
Yeah, my web store is going to be live in a few hours. It's not really on my radar to be in but a select few shops in LA, NY, and Japan, but for now I'm not looking to take on wholesale or consignment arrangements. As I said, I'm focused on building an independent audience. It's growing steadily now, but I have a few awesome opportunities to supercharge it in the next few weeks. Knockoffs are an interesting concern but it happens and won't eat into my market.
Jonathan Morris
Get a job
Benjamin Gray
Sure. So obv Instagram doesn't like the use of bots on their platform and they do what they can to negate their use. That said, there are a few good ones that have very detailed like targeting. If I'm trying to reach a broad audience segment I'll like the followers of an account with a similar demographic. If I'm trying to reach an individual I'll flip that around and like the people they follow, knowing that my chances of interacting with them are increased if the people they pay attention to are paying attention to me.
Gavin Robinson
Up top
Daniel Brown
Could you just go to a bank and apply for a small business loan?
Bentley Smith
Unfamiliar with how that works. I have no credit built (working on that in the future) but I imagine that would hurt my chances there.
Grayson Martin
banks typically need to see your business plan. then they will decide the risks etc. most just borrow money from friends n family if that course fails.
Kayden Cook
People around me are excited about the project. That shouldn't be too difficult. Especially because the model is so light.
