"One ad, featuring Russian feminist influencer Zalina Marshenkulova, was accompanied with text that, translated to English, read: “Sit not on the needle of men’s approval – sit on men’s face.” Another shot of Marshenkulova read: “When they say ‘carry you in my arms’ I imagine being carried in a coffin.” Her being the co-author of the slogans, Marshenkulova also featured in front of the one, proudly saying “I don’t fit in any frames.”
It would be funny if someone with photoshop skills would replace Jawmonster face with Khabib face since Reebok is his main sponsor. I think it would be a good and effective meme because the always insecure Caucasians get furious when someone questions their masculinity.