>How French's ketchup took a bite out of Heinz
>Just before barbecue season ignites, Heinz ketchup has launched a new TV ad to woo Canadians. The commercial climaxes with the brand smothering a lonely plate of fries to the tune of What About Love by Heart.
>But the ad may not be enough to win back the hearts of Canadians who left Heinz a few years ago, angered by its decision to move its ketchup manufacturing operations from Leamington, Ont., to the U.S.
>Many defectors turned to a relative newcomer to the ketchup scene, French's, which promised to use only Canadian-grown tomatoes.
>French's customers have remained loyal, allowing the brand to take a bite out of Heinz's stranglehold on the Canadian ketchup market — a notable feat, considering Heinz has been selling ketchup in Canada for more than a century.
>"Condiments are intrinsically linked to attitudes and habits," said Sylvain Charlebois, a professor at Halifax's Dalhousie University who specializes in food distribution and policy.
>"What French's has accomplished in recent years is unheard of."
The Heinz-Frenchs ketchup war is a proxy war for the USA-Leaf battle. The Leafs think their arrogance will BTFO the US ketchup market. As you know, Trump tarrifed the fuck out of Leaf (aka Chinese) steel and aluminum to the tune of 25% and 10% respectively, in return Trudeau tarrifed the fuck out of 90% of items Leafs use, including ketchup and Maple syrup.
In recent weeks Trudeau has been begging to remove the steel tarrifs, but Trump is reportedly very happy with them and refuses to lift them. Now the Leafs have refused to ratify NAFTA 2.0, and Trump didn't give a shit, so they're about to launch a second round of tarrifs raising the price of everyday goods even further. That's on top of the carbon tax that was brought in April 1st.
So now Canada will soon be a land of $100/kg steak, $60/kg chicken and $25/gallon milk, on top of $2/L gas ($8/gallon).
Canada is truly collapsing.
