>Advertising agency breaks relations with Nivea, who has refused pro-gay campaign
I haven't found this news in English. Do any Kraut confirm this? If so, here is your replacement for Procter & Gamble/Unilever bullshit
Google translation:
>The advertising agency FCB, which has served for over 100 years for the cosmetics company Nivea, has decided to break its business relationship after the company has not accepted a pro-gay advertising campaign.
>According to information published by 'AdAge' at the end of June, Nivea rejected the agency's proposal for a new campaign: an image in which two men are seen holding hands. FCB staff members, one of whom is homosexual, pointed out that during a phone call with a Nivea representative, whose name was not disclosed, he said, "We do not do things for gays."
>FCB CEO Carter Murray sent an internal memorandum to his employees, noting that the agency will relinquish Nivea's global account when contracts are terminated at the end of 2019. The memo does not address the alleged comment by Nivea's representative officials of the advertising agency.
>"In each long-term relationship, there comes a time when we reflect on what we have achieved together and we unfold the sails to the next place where the journey will take us. Sometimes this journey we face requires difficult decisions that lead in different ways "Murray said in the memo quoted by AdAge.
>After the information was released, various media around the world presented the news as a case of alleged "homophobia". However, in social networks, many people defend the right to freedom of the company.