At what point in history has it become accepted for people to base their identity off of which corporate product they...

At what point in history has it become accepted for people to base their identity off of which corporate product they consume?

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Around 1985 i would imagine.

It's a good thing. At least something has replaced racial tribalism. Namely sports teams and what you described.

marvel take bendis back pls!

I cannot imagine being so pleb as to watch cape shit. Just embarassing. Movies that would be for children decades ago are now consumed by bug men in yearly installments

People always had an "us vs them" mentality. After the cold war nationalism was no longer adequate so people just naturally found another form of "us vs them" which is consumerism (and more recently ideology). As in "Apple vs Windows", "Marvel vs DC", sports teams and "red vs blue", the "communist vs fascist" as they like to call it. I don't see any of that changing unless another great war breaks out (and we switch back to nationalism + ideology). That mentality is something that's never going to leave.

That shit started out when some idiots thought it was "cool" to wear a brand-name on their shirt.
Those fuckers paid for the right to advertise someones else product, because they had no own identity worth mentioning.

Anything after was just logical progress of a illogical stupidity, and sheep following the herd.

In America it was around the turn of the 20th century, in Bingbongland it was around the middle of the 19th. The internet just made it worse.

It probably can be traced back to western individualism that began with Martin Luther in the 1500s. Combine that with the capitalism that came along with colonialism, and then the corporatism that came with the industrial revolution, and you got the building blocks for modern society.

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I'm a ford guy.

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Companies find a market niche, and they continue to cater to that niche as they grow up.
This happened for Harley Davidson too. Their customer base is aging, and they aren't being replaced with new customers.
Boomers and Gen Xers grew up with comic books, and now comic books and capeshit movies are extremely popular.

You're a complete, utter, niggerloving, faggot.

A little while before they started basing it off which Chinese comic websites they posted on, op

It's happening to H-D because they cannot innovate to save themselves. Look at what Polaris did with Indian

this is probably the largest piece in the puzzle. nice deduction my dude

Exactly. They focus on the boomer market they already have.

Missing a big piece of puzzle: ADVERTISING. It became a science into itself in the early 20th century with people like ad agent and propagandist Edward Bernays. They start with branding - make an easily recognizable logo, something that people will instantly associate to a product. Then you latch that logo on to popular culture, such as have movie stars use your products in films. Particularly notorious was the ad campaign to make women smoke cigarettes - they ran a campaign that latched it on to womens' rights movements by making it look like a rebellious act for a woman to smoke. You see, you want to make people WANT to be associated with your brand, because it's seen as cool, and to do so, they have to consume your product.

Today, advertising has ran its natural course to the point where it's absolutely everywhere, and it's made our culture revolve around brands, not only in consumer products, but ideologies and cultural phenomenon as well. Advertising works, and it works on everyone, because otherwise it wouldn't be 1/10th of the industry it is today. You can't rid yourself of it completely, because nowadays the psychological methods they use are so advanced you probably don't even realize you're being advertised to, but you can become resistant to certain TYPES of advertising by learning how they work.

True. Advertising is probably the worst aspect of the bunch too.

Oh, and the irony is that many anti-smoking campaigns have been run by the same people who made people smoke in the first place. Delightfully devilish.

It was inevitable. Humans have a built-in "us vs. them" mentality. It was Christians vs. non Christians, whites vs. non-whites, enlightened vs. non enlightened and now it's [insert corporate, vacant trademark] vs. [another one].

Thought most likely consumerism, ultra-capitalism and other modern west trends are to blame as well.

Wow, very crude.

> Apple vs Windows
Both are shit.

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Yeah, probably started with Coca Cola vs Pepsi

the 1970s is when capitalism became horrifyingly invasive on a personal level