Regarding Rolex, I understand. While I like their approach to watchmaking, I don't feel drawn to their designs much at all (except the normal Daytona). But their build quality is definitely not something that anyone can question.
When it comes to 'putting' on the watch, that comes from a personal experience of mine that was definitely 'earth-shattering', at least for me. When I was younger I really wanted a modern Speedmaster automatic day-date. It's reduced in size, but I liked it simply because of the complexity. I'd see it in watch store windows, or in the glass case, and quietly drool over the thought of buying a single watch and never needing another.
Then one day I had the courage to try it on....and it looked awful on my wrist. Just fucking terrible. And it was a disappointment, to be sure; in my mind's eye it was a great watch, but on the wrist it didn't 'fit' somehow. And I couldn't 'square the circle', so I lost interest, and looked into other possibilities.
When you're going to spend thousands of dollars on something you'd like to wear for more than 5 years of your life, then you actually have to go out of your way to try on as many watches in your price-range as possible. Furthermore, you need to make the effort to try on watches that you don't like in pictures or on websites, because just like a watch that you know may disappoint you in real life, a watch you don't like might surprise you in a good way when you wear it.
So, go to a mall or a high street with expensive watch stores, and have an afternoon of trying shit on. It's fun as hell, as long as you are clear with the people in the store about your budget so they don't think you're just wasting their time (which, in some respects, you are).
You can't go wrong with Rolex or Omega in terms of build quality or movement if buying new. With other companies, they'll generally be using modified ETA movements at this price bracket.
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