>What is RGB?
RGB stands for red-green-blue. It's commonly used to refer to a special type of software customizable lighting for computer cases.
>Why do I want lighting in my case?
Mostly aesthetics (as opposed to having a giant beige or black box on your desk). It's also an epeen contest if you're interested.
>Why do I want programmable lighting instead of a static color strip?
Programmable lighting means you can change it. So you can effectively reskin your computer's color scheme at a moment's notice within a split second.
>What company has the best RGB?
This depends on personal preference. Commonly used brands include ASUS Aura Sync, Corsair, and NZXT.
>What RGB components are available?
LED strips, fans, all-in-one liquid coolers, RAM, etc.
>How much does it all cost?
You do pay a premium for the functionality. It's usually about $10-20 USD above the non-RGB version of whatever part you buy.
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Anyways, post those lights!