Why is Google pushing RCS?

Why is Google pushing RCS?

Attached: Rich-communication-service-RCS.png (1167x652, 153K)

Other urls found in this thread:

datatracker.ietf.org/wg/mls/about/
twitter.com/AnonBabble

because every so often google thinks to itself:
"wow, if we could integrate these two things into one monolithic thing with a fully pledged protocol we could make things so much more user friendly!"
in reality the result is usually something very google-specific that doesn't work well outside of google and results in ugly conflicts with everything whenever it is deployed

So we can get rid of fucking SMS. Sure iPhones have iMessage but I do not want an IPhone. RCS offers a way for everybody to be happy

Because SMS is fucking ancient and should have been replaced with RCS starting from its public release in 2012.

Because Facebook bought WhatsApp.

To have an open standard enhanced SMS, rather than Apple's proprietary messaging protocol
>muh green/blue bubbles

But RCS is proprietary

Because SMS is dog shit and its shittiness pushes people into the arms of the user-friendly botnet

>true "metrics"
>read receipts for brands
no thanks

why is apple being so stubborn about this still
they could 100% sweep the market and end this RCS retardation
yet fanboys still imply people buy iphones because of imessage, that just isn't true and has never been true - people buy iphones because the entire thing is a fashion statement, not just fucking imessage; besides they can always make a separate iphone to iphone color for even more class fighting

yall remember BBM? yeah exactly

google should not touch anything regarding messaging AT ALL, the fact that some people even advocate in favor of Allo/Hangouts/RCS is fucking ridiculous