What went so wrong?

They have no visible leadership in any market

Fuck OLED. Where is the Crystal LED TVs they showed off in 2012?

spbp

They jumped the shark in 2000 when they refused to support MP3s on the digital walkman. The market was right there for the taking and they blew it.

japshit culture

they figured out that hoarding patents is more lucrative than overpaying autistic manchild engineers to develop actually good and pricy things that people dont buy anymore since chinks and who care if our tech lifetime is 1/4 of what it used to be, we replace it every year anyway.

Obsession with proprietary tech.

iPod

Sony mirrorless camera division is somehow preventing mobile phone division from moving forward.

pretty much this, people are starting to realize it's better to chink it up for cheap and just upgrade in 1-2 years. You stay up to date with latest hardware and it still cost less than half of a """"flagship"""" phone

Japanese Corporate Culture.

Nothing

They made the best digital cameras nowadays