My honest opinion is there is no reason anyone will want to use 0xBitcoin as a currency over Ether, other tokens, or other cryptos for that matter.
The lack of ASIC-resistance makes this questionable from the start. If the token takes off, ASIC's will ruin GPU miners and monopolize mining rewards. An ASIC will be easy/cheap to develop and massively more efficient than GPU's since SHA3 is not asic-resistant. Later "forking" an ERC20 token is messy. Huge flaw.
Kekkak is extremely efficient on ASIC's too. From: keccak.team
>Keccak, the winner of the SHA-3 competition, isblazingfastwhen implemented on dedicated (ASIC) or programmable (FPGA) hardware. Its throughput for a given circuit area is an order of magnitude higher than SHA-2 or any of the SHA-3 finalists. And if you care beyond plain speed, note that it also consumes much less energy per bit. In this sense,Keccakis a green cryptographic primitive.
At best, this is a miner's token for speculators to make a quick buck. I can see this rise in value for a bit as miners take interest, then the reality of *no adoption* will set in, and the token will disappear into irrelevance. Otherwise, an ASIC will be developed and ruin any sense of fair distribution, killing the token's purpose and price.