The most comfy hold for alt season?

Fair enough, but how would any team be able to control if over time people buy and sell the token for more value? The only activity in my mind given the crypto landscape as it exists today would be soliciting exchange listings, discussing token prices, or announcing announcements.
I mean if I open a chuck e cheese and sell someone a play card with arcade 'currency' and a customer of mine has a friend whos a fucking chuck e cheese fanatic and buys that card off them for 2x what they bought it from me for, does that make chuck e cheese arcade tokens a security?

BAT is out in the free market. Brave Inc can't regulate it's price now. The SEC can't force them to do something impossible.